Yesilay (Green Crescent) | Astronaut – Passive Drink

Short Production Story...

Brief

In order to draw attention to passive smoking in society, the Green Crescent decided to conduct a guerilla marketing study. They wanted the digital version of this study to reach as wide a mass as possible.

Seeding

First, we talked about the astronauts through the agencies so that we could address the masses in the media. Afterwards, this became an inspiration to people who wanted to talk to us in “sözlük” and forums. We have reached the masses by taking their power behind us.

You can quit smoking instead of quitting life.

Success

At the end of the campaign, we created the anticipated curiosity in the teaser process and people began to wonder about the astronaut. Our campaign reached 3.318.219 people with the content seeding. Our videos got 73299 interaction on all networks.

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