Yesilay (Green Crescent) | #BirNedenimVar (#IHaveAReason)

Brief

Yeşilay wanted to say #BirNedenimVar (#IHaveAReason).

In order to stop smoking and start a healthy life, Yeşilay wanted people to share their reasons.

What have we done?

We worked with some famous actors and listened to their reasons. Of course, their wide fan base did not remain unresponsive to this movement, and they shared tehir points of view as well. We had fans of celebrities behind us. With organic participation to this movement, we had hundreds of thousands of reasons to stop smoking.

Where did we get to?

More than 1 million people shared tehir reasons. Of course, their followers also read these reasons, took out a share of themselves.

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